Portfolio
My Professional Journey
DC Automotive
Content Writer & Social Media Strategist
Jan 2025 – Aug 2025
This role brought together my experience in content, social media and digital marketing. I worked on creating brand communication, planning social media content and supporting promotional campaigns, including Meta Ads.
Social Media Content
Created content for the brand’s social media presence, keeping the communication relevant to its audience and services.
Captions & Promotional Copy
Wrote clear captions and promotional copy to communicate services, offers and brand messages.
Meta Ads
Planned and managed Meta advertising campaigns to promote the business, its services and offers.
Campaign Communication
Created promotional content and messaging to support campaigns across social media and advertising platforms.
Audience & Offer Communication
Structured content around specific services, offers and the audience being targeted.
Service-Based Content
Created content around automotive services such as maintenance, accessories and other customer-focused offerings.
Promotional Ideas
Developed content ideas to highlight services, offers and customer-focused benefits.
Content Planning & Publishing
Planned content and supported regular publishing to maintain consistency across social media platforms.
I worked on Meta Ads for DC Automotive by combining content strategy, promotional messaging and campaign planning. The focus was not simply on running ads. I worked on choosing the right service or offer, shaping the message around the audience, creating promotional content and using campaign performance to understand what was generating enquiries. The approach matters:
- Shaped the content around the intended audience.
- Turned automotive services and offers into ad creatives and messaging designed to capture attention and encourage enquiries.
- Worked with different campaigns and promotional angles
- Monitored messaging conversations, cost per result, reach and impressions to evaluate campaign performance.
Turned Services Into Content
I converted automotive services and offers into simple, audience-friendly content that could be communicated effectively on social media.
Content Built Around the Audience
I developed Instagram ideas and messaging around what automotive customers may need, ask about and respond to.
Planned Content With a Purpose
From individual posts to promotional campaigns, I worked on content ideas that supported the brand’s communication and kept the social media presence consistent.
Content That Fits the Platform
I worked with platform-specific content rather than treating every post in the same way, adapting ideas for social media communication.
Consistent Brand Communication
I supported regular content planning and publishing to maintain consistency across the brand’s social media communication.
Promotional Content
I created content around services, offers and promotional activities while keeping the messaging clear and relevant to the audience.
Morais Group
Content Writer & SEO Executive
Apr 2024 – Dec 2024
SEO Content Writing
Created SEO-focused blogs and website content by researching topics, keywords and search intent, then structuring content around what users were looking for.
Website & Landing Page Content
Wrote business pages, service pages and landing pages with a focus on clear communication, relevant information and SEO requirements.
Keyword & Search Intent Research
Researched keywords and analysed what users were looking for before planning and writing content around specific topics.
On-Page SEO
Worked on content structure, keyword placement, headings, internal linking opportunities, meta titles and meta descriptions as part of website content optimization.
Content Optimization
Reviewed and refined existing content for relevance, readability, structure and SEO requirements.
SEO Blog Strategy
Planned blog topics around relevant search queries and developed content designed to answer user questions and build topical relevance.
Social & LinkedIn Content
Created social media posts, captions, LinkedIn articles and professional content while adapting the message for each platform.
Campaign & Promotional Content
Developed ad copy, promotional content and campaign communication for services, offers and business initiatives.
Content Repurposing
Turned core ideas into website pages, blogs, LinkedIn content, social media posts and promotional communication while maintaining consistency.
How I Build SEO Content
Find the Core Topic
Identify the main subject the website needs to build authority around.
Build the Content Structure
Create a pillar page that covers the broader topic and identify supporting topics that answer specific searches.
Map Search Intent
Understand whether the user is looking to learn, compare, evaluate, find a service or take action.
Create Supporting Content
Develop cluster blogs around related questions, subtopics and long-tail searches.
Connect the Content
Use internal linking to connect supporting articles back to the main topic and create a clear content relationship.
Optimise Every Piece
Work on keyword placement, headings, content structure, readability, metadata and on-page SEO without making the content sound forced.
What I Bring to SEO Content Writing
The Fhoto by Shaun
Digital Marketing Executive
Nov 2023 – Feb 2024
This role gave me hands-on experience in managing digital communication for a creative brand. I worked across social media content, promotional communication, campaign ideas and day-to-day digital activities.
What I Worked On
Social Media Content
Created content for social media to communicate the brand, its services and creative work in a clear and engaging way.
Captions & Promotional Copy
Wrote captions and promotional content that matched the brand's tone and communicated offers, services and updates.
Content Planning & Publishing
Planned social media content and supported regular publishing to maintain consistency across the brand's digital presence.
Campaign Communication
Supported promotional campaigns by creating the content and messaging required across digital platforms.
Website & Social Updates
Worked on updating digital content across the website and social media platforms whenever required.
Creative Content Ideas
Developed content ideas based on the brand, audience interests and opportunities for social media communication.
What This Experience Added to My Journey
This role strengthened my understanding of how content works as part of day-to-day digital marketing, especially when communication needs to be creative, timely and consistent across platforms.
Point Perfect Technology Solutions
Digital Marketing Executive
Apr 2023 – Oct 2023
This role gave me practical exposure to the SEO and off-page side of digital marketing. My work focused mainly on backlink building, competitor research, outreach and local SEO activities.
What I Worked On
Backlink Research
Researched relevant websites and opportunities for building backlinks to support SEO efforts.
Competitor Backlink Analysis
Studied competitor backlink profiles to understand their link sources and identify relevant opportunities.
Link Building & Outreach
Worked on outreach and link placement opportunities across relevant websites and platforms.
Directory & Business Listings
Worked with business directories and listing platforms as part of off-page and local SEO activities.
Citation Building
Supported local SEO through business citations and relevant online listings.
SEO & Competitor Research
Used SEO tools to research websites, competitors and backlink opportunities, helping me understand how off-page activities fit into a wider SEO strategy.
What This Experience Added to My Journey
This role gave me a practical understanding of the work behind off-page SEO and helped me see how research, competitor analysis and link building contribute to a website’s overall SEO process.
SkrishTech Private Limited
WordPress Designer & Web Content Writer
Sep 2022 – Mar 2023
This role was an important step in bringing content and website work together. I worked on both the content side and the practical implementation of that content through WordPress.
What I Worked On
Website Content
Created and updated website content based on the purpose of each page and the business requirements.
Landing Page Content
Worked on landing page copy and structured content to communicate services and information clearly.
WordPress Website Design
Designed and built website pages using WordPress, working with layouts and page structures.
Content Implementation
Published and implemented written content directly on websites, giving me practical experience beyond content creation.
Website SEO Elements
Worked with basic SEO elements while creating and implementing website content.
Responsive Website Implementation
Worked on website pages to maintain a consistent experience across desktop, tablet and mobile devices.
CMS & Website Management
Worked within the CMS to manage website content and make required updates.
What This Experience Added to My Journey
This role helped me understand that good web content is not only about writing. I also learned how content is structured, placed and presented on an actual website, which later became an important part of how I approach website content and SEO.
Ventura Securities Ltd.
Marketing Representative
Aug 2021 – Sep 2022
This was the starting point of my professional journey in marketing. My role introduced me to marketing communication, lead generation, customer interaction and CRM, giving me a practical foundation before I moved deeper into digital marketing.
What I Worked On
Marketing Creatives
Worked on marketing creatives and promotional communication for campaigns and business activities.
Social Media Lead Generation
Used social media as a channel for generating leads and supporting promotional activities.
Digital Promotions
Supported digital promotional activities to communicate products, offers and marketing messages.
CRM Management
Worked with CRM activities to manage and monitor customer and lead information.
Lead Monitoring
Followed up on leads and maintained communication as part of the marketing process.
Client Communication
Handled customer communication and supported clients with relevant information and assistance.
Software Training
Provided software-related guidance and training to clients, building my experience in explaining products and processes clearly.
What This Experience Added to My Journey
This role gave me my first practical understanding of marketing and customer communication. It became the foundation for the digital marketing, content and SEO work I moved into in the roles that followed.
